Strategy. Innovation. Brand.
Culture Eats Strategy for Breakfast
A new CEO sweeps into your company and announces a new strategy. Your company hasn’t been doing too well so you think it just might be time for a new strategy — the old one wasn’t working, maybe a new one will. Unfortunately, the new strategy doesn’t fit well with your existing culture, which focuses on quality. The new CEO wants to focus on speed — “Let’s get to market before our competitors do — the first mover has the advantage”. Yet your fellow employees think, “There’s always a market for quality. Quality wins in the long run.”
When strategy and culture are at odds with each other, which one wins? Culture wins every time. In fact, Peter Drucker said that “culture eats strategy for breakfast.” Changing strategy is fairly easy — it’s just an announcement. But if the new strategy doesn’t fit the culture, it’s simply an announcement of prospective failure. First, you have to change the culture.
Watch the video for more information on culture versus strategy.
Sustaining versus Disruptive Innovations
Every company wants to be more innovative. But some innovations will help your business while others will disrupt it. You need to enable sustaining innovations and defend against disruptive innovations. But sometimes, disruptive business innovations are inevitable. The only way to defend against them is to adopt them and disrupt your own business. Hey, better to disrupt your own business rather than have someone else do it for you. Right, Kodak?
Learn more in the video.
Broccoli and Innovation
How do you stimulate innovation in your business or organization? The same way you get a kid to eat broccoli. You can’t get a kid to eat broccoli by pleading with him. Or by cajoling, or punishing, or even by withholding privileges. Telling him to “think outside the box” won’t work either. But you can lead him to broccoli — just as you can lead your business or organization to innovation. Learn how in the video.
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