Strategy. Innovation. Brand.

Creativity

1 2 3 16

Ideas and Free Throws

Good idea.

Assume, for a moment, that I’m your manager. I call you into my office one day and say, “You’re doing pretty good work … but you’re going to have to get better at shooting free throws on the basketball court. If you want a promotion this year, you’ll need to make at least 75% of your free throws.”

What would you do? Assuming that you don’t resign on the spot, you would probably get a basketball, go to the free throw line, and start practicing free throws (also known as foul shots). Like most skills, you would probably find that your accuracy improves with practice. You might also hire a coach or watch some training videos, but the bottom line is practice, practice, practice.

Now, let’s change the scenario. I call you into my office and say, “You’re doing pretty good work … but you’re going to have to get better at creating ideas. If you want a promotion this year, you’ll need to increased the number of good ideas you generate by at least 75%.”

Now what? Well … I’d suggest that you start practicing the art of creating good ideas. In fact, I’d suggest that it’s not very different from practicing the art of shooting free throws.

But shooting free throws and creating ideas seem to be very different processes. Here’s how they feel:

  • Shooting free throws – you get a basketball, you walk to the line – 15 feet from the basket – and you launch the ball into the air. You’re conscious of every action. You recognize that you’re the cause and a flying basketball is the result.
  • Creating ideas – nothing happens … then, while you’re walking down the street, minding your own business – poof! – a good idea pops into mind. You have no sense of agency. Instead of feeling like the cause, you feel like the effect.

The two activities seem very different but, actually, they’re not. In both cases, you’re doing the work. With free throws, you readily recognize what you’re doing. With ideas, you don’t. Free throws happen in your conscious mind, also known as System 2. New ideas, on the other hand, happen below the level of consciousness, in System 1. When System 1 works up an idea, it pops it into System 2 and you become aware of it.

We understand how to practice something in System 2 – we’re aware of our activity. But how do we practice in System 1? How can we practice something that we’re not aware of?

We think of our mind as controlling our body. But, as Amy Cuddy has pointed out, our bodily activities also influence our mental states. If we make ourselves big, we grow more confident. If we smile, our mood brightens.

So how do we use our bodies to teach our brains to have good ideas? First, we need to observe ourselves. What were you doing the last time you had a good idea? I’ve noticed that most of my good ideas pop into my head when I’m out for a walk. When I’m stuck on a difficult problem, I recognize that I need a good idea. I quit what I’m doing and go for a walk. Oftentimes, it works – my System 1 generates an idea and pops it into System 2.

In my critical thinking classes, I ask my students to raise their hands if they have ever in their lives had a good idea. All hands go up. Everybody has the ability to create good ideas. The question is practice.

Then I ask my students what they were doing the last time they had a good idea. The list includes: out for a walk, driving, riding in a car, bus, or train (but not an airplane), taking a shower, drifting off to sleep, and bicycling.

I also ask them what activities don’t generate good ideas. The list includes: when they’re stressed, highly focused, multitasking, overly tired, overly busy, or sitting in meetings.

So how do we practice the art of having good ideas? By doing more of those activities that generate good ideas (and fewer of those that don’t). The most productive activities – like walking – seem to occupy part of our attention while leaving much of our brainpower free to wander somewhat aimlessly. Our bodily activity influences and stimulates our System 1. The result is often a good idea.

Is that perfectly clear? Good. I’m going for a walk.

Why Do Smarter People Live Longer?

What’s related to what?

A study published last week in the British Medical Journal states simply that, “Childhood intelligence was inversely associated with all major causes of death.”

The study focused on some 65,000 men and women who took the Scottish Mental Survey in 1947 at age 11. Those students are now 79 years old and many of them have passed away. By and large, those who scored lower on the test in 1947 were more likely to have died – from all causes — than those who registered higher scores.

This is certainly not the first study to link intelligence with longevity. (Click here, here, and here, for instance). But it raises again a fundamental question: why would smarter people live longer? There seem to be at least two competing hypotheses:

Hypothesis A: More intelligent people make better decisions about their health care, diet, exercise, etc. and — as a result — live longer.

Hypothesis B: whatever it is that makes people more intelligent also makes them healthier. Researchers, led by Ian Deary, call this hypothesis system integrity. Essentially, the theory suggests that a healthy system generates numerous positive outcomes, including greater intelligence and longer life. The theory derives from a field of study known as cognitive epidemiology, which studies the relationships between intelligence and health.

Hypothesis A focuses on judgment and decision making as causal factors. There’s an intermediate step between intelligence and longevity. Hypothesis B is more direct – the same factor causes both intelligence and longevity. There is no need for an intermediate cause.

The debate is oddly similar to the association between attractiveness and success. Sociologists have long noted that more attractive people also tend to be more successful. Researchers generally assumed that the halo effect caused the association. People judged attractive people to be more capable in other domains and thus provided them more opportunities to succeed. This is similar to our Hypothesis A – the result depends on (other people’s) judgment and there is an intermediate step between cause and effect.

Yet a recent study of Tour de France riders tested the notion that attractiveness and success might have a common cause. Researchers rated the attractiveness of the riders and compared the rankings to race results. They found that more attractive riders finished in higher positions in the race. Clearly, success in the Tour de France does not depend on the halo effect so, perhaps, that which causes the riders to be attractive may also cause them to be better racers.

And what about the relationship between intelligence and longevity? Could the two variables have a single, common cause? Perhaps the best study so far was published in the International Journal Of Epidemiology last year. The researchers looked at various twin registries and compared IQ tests with mortality. The study found a small (but statistically significant) relationship between IQ and longevity. In other words, the smarter twin lived longer. Though the effects are small, the researchers conclude, “The association between intelligence and lifespan is mostly genetic.”

Are they right? I’m not (yet) convinced. Though significant, the statistical relationship is very small with r = 0.12. As noted elsewhere, variance is explained by the square of r. So in this study, IQ explains only 1.44% (0.12 x 0.12 x 100) of the variance in longevity. That seems like weak evidence to conclude that the relationship is “mostly genetic”.

Still, we have some interesting research paths to follow up on. If the theory of system integrity is correct, it could predict a whole host of relationships, not just IQ and longevity. Attractiveness could also be a useful variable to study. Perhaps there’s a social aspect to it as well. Perhaps people who are healthy and intelligent also have a larger social circle (see also Dunbar’s number). Perhaps they’re more altruistic. Perhaps they are more symmetric. Ultimately, we may find that a whole range of variables depend partially – or perhaps mainly – on genetics.

Healing Architecture

I feel better already.

I feel better already.

We were in Barcelona last month with our two favorite architects, Julia and Elliot. Of course, we wanted to see the many buildings created by another favorite architect, Antoni Gaudi. A friend also clued us in that, if we wanted to see some really good architecture, we shouldn’t miss the Hospital de Sant Pau.

I enjoy discovering cities but had never thought about visiting hospitals as part of a tourism agenda. Hospitals seem very functional and efficient and somewhat drab. They also look pretty much alike whether you’re in Denver or Paris or Bangkok. They seem to be built for the benefit of the medical staff rather than the patients.

So I was very surprised to find that the Hospital de Sant Pau contained some of the most beautiful buildings I’ve ever seen. The hospital dates to 1401 but the major complex that we visited consisted of about a dozen buildings constructed between 1901 and 1930. The Catalan architect Lluis Doménech I Montaner designed the entire campus, which today claims to be the largest art nouveau site in Europe. The campus is like a fairy tale – every which way you turn reveals something new and stimulating. (My photo above barely does it justice).

(The art nouveau campus was a working hospital until 2009 when it was replaced by a newer hospital – also an architectural gem – just beside it. The art nouveau campus is now a museum and cultural heritage site).

As I wandered about the campus, I thought if I were sick, this is the kind of place I would want to be. It’s beautiful and inspiring. That led me to a different question: Can the architecture of a hospital affect the health of its patients? The answer seems to be: Yes, it can.

The earliest paper I found on healing and architecture was a 1984 study by Roger Ulrich published in Science magazine. The title summarizes the findings nicely: “View Through a Window May Influence Recovery from Surgery.” Ulrich studied the records of patients who had gall bladder surgery in a Philadelphia hospital between 1972 and 1981.

Ulrich matched patients based on whether they had a view of trees out the window or a view of a brick wall. He studied only those patients who had had surgery between May and October “…because the tress have foliage during those months.” He also matched the pairs based on variables such as age, gender, smoking status, etc. As much as possible, everything was equal except the view.

And the results? Patients “…with the tree view had shorter postoperative hospital stays, had fewer negative evaluative comments from nurses, took fewer moderate and strong analgesic doses, and had slightly lower scores for minor postsurgical complications.”

Ulrich’s study (and others like it) has led to a school of thought called evidence-based design. Amber Bauer, writing in Cancer.Net, notes, “Like its cousin, evidence-based medicine, evidence-based design relies on research and data to create physical spaces that will help achieve the best possible outcome.”

Bauer cites Dr. Ellen Fisher, the Dean of the New York School of Interior Design, “An environment designed using the principles of evidence-based design can improve the patient experience and enable patients to heal faster, and better.” Among other things, Dr. Fisher suggests, “A view to the outdoors and nature is very important to healing.” It’s Ulrich redux.

I’ll write more about evidence-based design and the impact of architecture on healing in the coming weeks. In the meantime, put a vase full of fresh flowers beside your bed. You’ll feel better in the morning.

Politics — Lying Versus Bullshitting

You talkin' to me?

You talkin’ to me?

The presidential campaign is about to lurch into high gear and the lying is flying. Or is it? Are the candidates lying or are they bullshitting us? The two concepts are related but not the same.

Let’s take an example from Donald Trump. Trump says that he will build a wall along our southern border and make Mexico pay for it. Many neutral observers claim that it would be prohibitively expensive to build a useful (that is, impenetrable) wall along the entire border. They also suggest that it’s ludicrous to believe that Mexico would pay for it. So is Trump lying or is he bullshitting?

To answer the question, I dug out an essay by the Princeton philosopher, Harry Frankfurt. Originally published in 1986, the essay is aptly tilted, On Bullshit. * Frankfurt lays out the essential differences between lying and bullshit (with a side trip through humbug).

Frankfurt argues that both bullshit and lying are deceptive – but they’re deceptive in different ways. The liar aims to deceive us about reality and “the way things are.” A liar might say that he has a million dollars when he’s actually flat broke. A bullshitter, on the other hand, aims to deceive us about his purpose. Frankfurt writes, “His eye is not on the facts at all…. He does not care whether the things he says describe reality correctly. He just picks them out, or makes them up, to suit his purpose.”

Further, a liar knows the truth and seeks to conceal it. He opposes the truth. By contrast, a bullshitter may or may not know what the truth is – and certainly doesn’t care. Indeed, he may even be telling the truth. Making a true statement or a false statement is beside the point. As Frankfurt notes, “…the truth … of his statements is of no central interest to him.”

A liar is under numerous constraints. He knows the truth and, “…to invent an effective lie, he must design his falsehood under the guidance of that truth.” A bullshitter has no such constraints. He can make everything up, including the context and the backstory. Instead of making a statement about reality, he invents his own reality.

Indeed, the bullshitter avoids the “authority of the truth” altogether. Frankfurt writes that, “He pays no attention to [the truth] at all. By virtue of this, bullshit is a greater enemy of the truth than lies are.”

So is Trump lying or bullshitting about the wall? I’m guessing that he’s bullshitting. He doesn’t seem to care whether his statement is true or false. That’s beside the point. He just makes stuff up to suit his purpose.

So, if making a true statement (or a false one, for that matter), is beside the point, what is his hidden agenda? I think there are two:

  • To maximize attention and press coverage – every time Trump makes an outrageous statement, journalists write about it. Often times, they point out that the statement is not true. But that’s beside the point. Trump doesn’t care – nor do his followers, apparently. The point is to get elected and that requires attention and saturation coverage.
  • To soak up his opponents’ time – Trump’s opponents often make detailed rebuttals of his claims. They want to set the record straight. But as long as they’re doing that, they’re on Trump’s turf. He’s the center of attention. It’s political rope-a-dope. I’ve noticed that Trump rarely defends his points in any logical way. He simply repeats them, thus causing his opponents to redouble their efforts to prove him wrong. He gets their goat because they think he’s lying when, in fact, he’s bullshitting. Setting the record straight is useless if truth and falsity are beside the point.

So how can Trump’s opponents – Johnson and Clinton – best deal with his bullshitting? To the maximum extent possible, they should ignore him. Don’t get caught up in the trap of making him the center of attention. When a journalist asks about an outrageous Trump statement, don’t take the bait. Just say something along the lines of, “Well, we all know that he’s a world-class bullshitter. Let’s talk about something more useful.”

* Frankfurts’ essay was originally published in The Raritan Quarterly Review in 1986. It was then republished in 2005 as a small book. I’ve depended on the version that’s found here.

Innovation In Our Refrigerator

How can I innovate here?

How can I innovate here?

When we think of innovation, we often think of bright young people working in creatively organized offices while pushing the envelope and thinking outside the box. It’s fun, exciting, challenging, and maybe even a little bit sexy. It’s the kind of job we all want.

But what about the rest of the world?

Much of the innovation that I have observed takes place in rather mundane places and involves rather ordinary business or social processes. It’s the act of taking some thing (or some process), observing how it’s used, and designing a better way to do it. If we think about innovation only as the process of creating something entirely new, we’ll miss many, many opportunities to change the world for the better.

Take our refrigerator, for instance.

Suellen and I were recently on vacation and asked a very responsible young woman named Alyssa to house sit for us. As soon as we left, our refrigerator stopped working. Alyssa organized a service call, coordinated with the repairman, and had the refrigerator repaired in a jiffy. From our perspective, it was virtually painless (except for the bill, of course).

When we arrived back home, we also got a pleasant surprise. Alyssa had completely reorganized the interior space of the refrigerator. She had examined the food items we keep and adjusted shelves and drawers to fit our lifestyle. She used the space much more efficiently and made frequently used items more readily available. It’s now simpler and easier to store and retrieve our food.

Why hadn’t we organized our fridge more effectively? We never thought about it. It’s one of those ordinary, mundane appliances that doesn’t attract our attention. It’s not leading edge, or state of the art, or sexy. Though we use it every day, we never considered how we might improve it. When the refrigerator arrived in our house, we simply put our food in it. We didn’t think about rearranging shelves or drawers to improve utility and efficiency. It took Alyssa to apply design thinking to an ordinary, everyday item.

We describe some things as “wallpaper” because they recede into the background. We don’t need to pay much attention to them. We don’t consider them as opportunities to create and innovate. But we interact with our wallpaper everyday. That makes even small innovations meaningful and impactful. If you want to be an innovator, spend more time on wallpaper and less time thinking outside the box.

1 2 3 16
My Social Media

YouTube Twitter Facebook LinkedIn

Newsletter Signup
Archives