Strategy. Innovation. Brand.


Welcome to Travis White Communications. We can help you improve your business in three ways:

  1. Clarify your strategy and focus on those things that truly differentiate you.
  2. Help you innovate by coaching your employees on processes ranging from brainstorming to product launch.
  3. Improve your brand by simplifying your story and helping you deliver it consistently.

We’re happy to work with you in many different ways – from strategy workshops to executive coaching to communications training to speechwriting. On this website you’ll find a wealth of material on strategy, innovation, and communication. Help yourself – it’s all free. If you need more specific assistance, use the contact form to send me an email. You can also follow me on Twitter @TravisCommGuy.

We’ve had the same mission since 2001: make our clients more effective. We’ve worked with companies and non-profit organizations to help them clarify who they are, what they stand for, and whom they serve.

We believe that profits are important to business, but they’re not the purpose of business. The real purpose of business is to serve customers and – in one way or another – to make them better, stronger, smarter, and more effective.

Our clients have taught us much more than we have taught them. First, they’ve taught us a great deal of humility. Second, they’ve taught us a great deal about strategy, innovation, and branding. We’ve distilled much of what we’ve learned and are ready to share it with you.

Travis WhiteAnd who is Travis White? I’ve been an executive with B2B software companies for almost 30 years. I’ve held numerous positions ranging from training to product management to strategic planning and marketing. Most recently, I was the Senior Vice President for global marketing for Lawson Software as well as the president of Lawson, Sweden. My specialty is working with companies in transition – I can help you get from where you are to where you need to be.

Travis White Communications is a virtual company. I have extensive contacts in the software industry and in marketing and strategy disciplines. Based on your needs, I will bring in the talent necessary to get the job done.

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