A new CEO sweeps into your company and announces a new strategy. Your company hasn’t been doing too well so you think it just might be time for a new strategy — the old one wasn’t working, maybe a new one will. Unfortunately, the new strategy doesn’t fit well with your existing culture, which focuses on quality. The new CEO wants to focus on speed — “Let’s get to market before our competitors do — the first mover has the advantage”. Yet your fellow employees think, “There’s always a market for quality. Quality wins in the long run.”
When strategy and culture are at odds with each other, which one wins? Culture wins every time. In fact, Peter Drucker said that “culture eats strategy for breakfast.” Changing strategy is fairly easy — it’s just an announcement. But if the new strategy doesn’t fit the culture, it’s simply an announcement of prospective failure. First, you have to change the culture.
Watch the video for more information on culture versus strategy.