Strategy. Innovation. Brand.

Broccoli and Innovation

broccoliHow do you stimulate innovation in your business or organization?  The same way you get a kid to eat broccoli.  You can’t get a kid to eat broccoli by pleading with him. Or by cajoling, or punishing, or even by withholding privileges. Telling him to “think outside the box” won’t work either. But you can lead him to broccoli — just as you can lead your business or organization to innovation.  Learn how in the video.






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