Strategy. Innovation. Brand.

Sustaining versus Disruptive Innovations

Every company wants to be more innovative.  But some innovations will help your business while others will disrupt it.  You need to enable sustaining innovations and defend against disruptive innovations.  But sometimes, disruptive business innovations are inevitable.  The only way to defend against them is to adopt them and disrupt your own business.  Hey, better to disrupt your own business rather than have someone else do it for you.  Right, Kodak?

Learn more in the video.

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