How is winning an argument different from winning a baseball game? In baseball, you have a winner and a loser. In an argument, you need more than just good communication skills — if you’re smart — you can have two winners. It all depends on how you play the game after you’ve “won”. Being a good winner this time will make you even more persuasive next time. Learn more in the video.
Every time I see Warren Buffet on TV, his hair looks like it hasn’t seen a comb in years. Surely he can afford a comb. So, why is his hair so messy? I’m guessing that it’s a subtle — but persuasive — effort to brand himself as a smart guy. Who do we think of when we think of smart guys? Albert Einstein. What did his hair look like? It was a mess. I think we’re supposed to conclude that Albert and Warren are so busy thinking deep thoughts that they don’t have time to think about their appearance. It’s a good branding strategy. So what’s your personal branding strategy? Find out more in the video.