Strategy. Innovation. Brand.

persuasive

Winning vs. Winning & Losing

How is winning an argument different from winning a baseball game?  In baseball, you have a winner and a loser.  In an argument, you need more than just good communication skills — if you’re smart — you can have two winners. It all depends on how you play the game after you’ve “won”.  Being a good winner this time will make you even more persuasive next time. Learn more in the video.

Why is Warren Buffet’s Hair Messed Up?

warren buffetEvery time I see Warren Buffet on TV, his hair looks like it hasn’t seen a comb in years. Surely he can afford a comb. So, why is his hair so messy? I’m guessing that it’s a subtle — but persuasive — effort to brand himself as a smart guy. Who do we think of when we think of smart guys? Albert Einstein. What did his hair look like? It was a mess. I think we’re supposed to conclude that Albert and Warren are so busy thinking deep thoughts that they don’t have time to think about their appearance. It’s a good branding strategy. So what’s your personal branding strategy?  Find out more in the video.

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