Most people will forget most of what you say shortly after your presentation. Speech writers are always looking for hooks to make key ideas more memorable. These are the sound bites that you often hear on the evening news. Sound bites summarize, shorten and encode information to make it more memorable. It’s almost like writing a jingle for a commercial. How do you create sound bites? It’s not easy but there are some general rules to follow. Find out more in the video.
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I should have said…
Have you ever thought of the perfect comeback… hours after you needed it? Have you ever found yourself thinking, “I should have said…” It happens to all of us but it doesn’t Continue reading
The Difference Between Debates & Battles
The words “debate” and “battle” stem from the same root, so you might expect to use similar tactics in each. However, if you use battle tactics in a debate, you’re likely to lose. In a battle, two parties are involved – you and the enemy. A debate involves a third party as well — the audience. In a battle, you’re trying to defeat the enemy. Debate tactics are quite different. In a debate, you’re trying to win over the audience. The different objectives may call for very different tactics. Above all, you must know your audience to win a debate. That’s even more important than knowing the competition. Check out the video.
Holding the Audience’s Attention
When you sit around the dinner table talking with friends, you use many social conventions to tell stories, ask questions, create interest, and hold each other’s attention. You can use many of these same techniques and verbal skills to hold an audience’s attention when you give a presentation. If you sense that you’re losing the audience’s attention, there are two magic words that will them back to you. Learn the techniques — and the magic words — in this video.
Evoking Emotions
After you use your communication skills to establish that you’re trustworthy and deliver the logic of your argument, it’s time to touch on the emotions of your audience. You can do this by the way you behave — your enthusiasm and tone of voice can convey your emotions. You should also touch on the audience’s emotions by answering a simple question: why is this good for you? Learn more in the video.
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