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logic of argument

Evoking Emotions

After you use your communication skills to establish that you’re trustworthy and deliver the logic of your argument, it’s time to touch on the emotions of your audience.  You can do this by the way you behave — your enthusiasm and tone of voice can convey your emotions.  You should also touch on the audience’s emotions by answering a simple question: why is this good for you?  Learn more in the video.

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