Strategy. Innovation. Brand.

Holding the Audience’s Attention

When you sit around the dinner table talking with friends, you use many social conventions to tell stories, ask questions, create interest, and hold each other’s attention. You can use many of these same techniques and verbal skills to hold an audience’s attention when you give a presentation. If you sense that you’re losing the audience’s attention, there are two magic words that will them back to you. Learn the techniques — and the magic words — in this video.

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