Strategy. Innovation. Brand.

Finding A Balance In A Partisan World

Burst Your Bubble

In my Persuasion class, I teach that the best way to disagree is to begin by agreeing. By acknowledging common ground – or common objectives – we show that we respect the other side, even if we disagree. This helps us build trust, which ultimately is the basis of all persuasion.

In today’s world of hyper-partisanship and angry denunciations, how do we begin by agreeing? How do we find points of common interest? The simple answer is that we begin by understanding the other side’s perspective. We read articles and authors that we disagree with. (This may be good for our mental health a well as our political wellbeing).

But trolls are everywhere – on both the left and the right. How do we find conscientious authors and sources that can help us understand a worldview and not just an angry index of insults? Here are some resources:

Bridge-The-Divide.com – this website has two CEO’s – a West Virginia Republican and a California Democrat. They aim to “understand each other’s point of view without compromising their own values.” The organization seems small but promising and has already recruited ambassadors in 22 countries. You might want to apply.

Cortico.ai – where bridge-the-divide.com relies on ambassadors, Cortico.ai focuses more on artificial intelligence and media analytics. They aim to “analyze the public sphere” and “give voice to the common ground”. Though small, they partner with MIT’s Media Lab and are backed by Reid Hoffman, the founder of LinkedIn, so they may have some staying power.

Renewing The Center – a service of the Tony Blair Institute for Global Change, this service publishes a newsletter that seeks to explain why traditional left/right distinctions matter less than they used to.

The Guardian/Burst Your Bubble – this English newspaper tilts to the left but publishes a “Burst Your Bubble” feature every week. The editors select interesting conservative articles and videos – usually about a given topic – succinctly summarize the key ideas and explain why you should read them. For recent examples, click here and here.

New York Times/Right and Left – similar to Burst Your Bubble (but not as pithy), The New York Times regularly surveys how authors on the left and right treat a given topic. For recent examples, click here and here.

These five sources provide a pretty good starting point for finding a balance in a partisan world. But I hope that there are more. If you know of others, please let me know and I’ll update the list.

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