The Greeks loved things that came in threes. That’s certainly true with the “perfect structure” they designed for the persuasive presentation. You start with “ethos” — using your character and the art of decorum to establish credibility and a foundation of trust. Then you progress to “logos”, stating the logic of your argument. You conclude by touching on the audience’s emotions, what the Greeks called “pathos”. Ethos, logos, pathos — watch the video to see how it all fits together.