The Perfect Structure

The Greeks loved things that came in threes.  That’s certainly true with the “perfect structure” they designed for the persuasive presentation.  You start with “ethos” — using your character and the art of decorum to establish credibility and a foundation of trust.  Then you progress to “logos”, stating the logic of your argument.  You conclude by touching on the audience’s emotions, what the Greeks called “pathos”.  Ethos, logos, pathos — watch the video to see how it all fits together.