Persuasive Objective

When you give a persuasive presentation, should you focus on logic or emotion?  Facts and data or character and trust?  What will the audience remember?  What do you want them to remember?  The fact is, they won’t remember your facts.  So, your most effective communication needs to focus on building a foundation based on trust.  But trust is an emotion… so what do you do?  Learn more in this video.