Strategy. Innovation. Brand.

best of breed education

University of Travis

Go UT!

Go UT!

When I’ve written about best-of-breed education in the past (here, here, and here), I’ve mainly stressed the benefits to students. Students can acquire competencies in many different ways, have them tested and verified, and get on with life. They will have more choices, more flexibility, and a better education at lower cost.

That’s all well and good … but what about teachers? Would best-of-breed (BOB) education be better for us?

More specifically, could I start my own university?

I enjoy teaching and I especially enjoy teaching at the University of Denver (DU).  But teaching at any university imposes some constraints. For instance, DU is on a quarter system so I can only start new classes four times a year. If I had my own university, I might start a new class every Monday on the Internet. Students would have a lot more choices of when and how to get an education.

I could probably lower the cost of education as well. While DU is competitive on cost, it’s not cheap. I could offer my courses for $100 per student – very competitive – and make it up on volume. I would probably make more money than I’m making now and, at the same time, students could reduce their costs dramatically. They’d also get some darn good classes (if I do say so myself). Quality and flexibility go up while costs go down.

Setting up my own university is not as far-fetched as it might sound. It all has to do with how Learning Management Systems (LMS) have evolved. LMSs typically run on the Internet and help teachers manage all aspects of the education process – from lectures to grading to student communication. They can even help you identify plagiarism.

Traditionally, choosing an LMS was an institution-wide decision. A school (or a department within a school) would choose an LMS and all the teachers and students in the school would use it. For instance, I teach in University College (UCOL), the professional and continuing education unit within the University of Denver. Some years ago, UCOL standardized on an LMS called Pearson eCollege. Every course we teach now uses eCollege. (By the way, it’s quite good and I recommend it).

As LMSs have evolved over the past decade, they’ve become very rich platforms for serving up myriad educational experiences. The decision-making has also changed. It used to be an institutional decision. Now it’s a personal decision. Many LMS platforms are now free (or close to it) and they’re fairly easy to maintain. So I could acquire an LMS, set it up on this website, and start teaching. I could probably have it up and running in less than a month.

While students could learn a lot at the University of Travis (UT), they might find it difficult to prove that they had learned a lot. I would, of course, provide verifiable test scores and certificates. But that’s probably not enough. We would still need some type of universal testing system and “student passport”  to verify what the students have learned and retained. As I’ve argued in the past, it’s not conceptually different from evaluating fine wines.

Andy Warhol once said that, in the future, everyone would be famous for 15 minutes. I have a slightly different take. In the future, everyone will be a teacher for 15 minutes. Barriers to entry are collapsing. While some people will teach full time, most people will teach from time to time. Opportunities to learn will expand dramatically and costs will drop.

Just one remaining question: what mascot should we choose for the University of Travis?

Red Wine and Best-of-Breed Education

Nice chateau. Pity about the wine.

Nice chateau. Pity about the wine.

Some years ago I went with colleagues to a very traditional French restaurant in New Orleans. I asked for the wine list and received a very large book filled with French wines. I turned to the section on Bordeaux wines and found that it was organized by the Official Classification of 1855 as requested by Napoleon III. I thought, “Really? They want me to select a wine based on what people thought in 1855?”

The traditional way to evaluate French wines was to review the history of the chateau, identify the best winemakers, discuss the soil, humidity, and sunlight of the vineyard (the terroir), study the label, the bottle, and the cork, and then – and only then – taste the wine. Only by studying the wine’s history and pedigree could you truly appreciate what was in the glass. If you knew your history, the label would tell you what to expect.

Beginning in the 1970s, the wine world began to flip the model, largely because of the influence of California vintners. Rather than focusing on history (California had none) and traditional markers of prestige, the emphasis shifted to what’s in the glass. How does it taste? What can you discern by sniffing and sampling the wine? What flavors are in the glass? What flavors should be in the glass?

Blind taste tests began to replace traditional French methods of evaluating wines. In the Paris Wine Tasting of 1976 (often known as The Judgment of Paris), French judges were shocked when they learned that they themselves had rated many California wines better than elite French wines. Indeed, a California wine was judged the best white wine in the competition. (You can read about the competition – and a lot more – in Lawrence Osborne’s book, The Accidental Connoisseur).

So what does wine tasting have to do with higher education? Well, it strikes me that we’re still evaluating students using the traditional French method of evaluating wine. If the chateau that produced the wine has a good reputation, then the wine in the glass must be good. If the school the student attended has good reputation, then the student must be well educated.

It’s all rather silly, isn’t it? What we really want to know is how good is the wine and how well educated is the student. A prestigious chateau can produce a terrible wine. An elite university can produce poorly educated students.

Flipping the higher education model would create a student-centric model. Just as we ask, what’s in the glass?, so we should ask what’s in the student? It’s not about the reputation of the institution; it’s about how well the student has absorbed the education and what he or she can do with it.

Today, we’re accustomed to rating wines on a 100-point scale based on blind tastings. (I think the French are still annoyed by this). Why can’t we do the same with students? Is the educational bureaucracy the only obstacle? Then I think there’s hope. After all, we flipped the wine model in France … and they’re the ones who invented the word bureaucrat.

Delivering Student-Centric, Best-of-Breed Education

Passport to Education

Passport to Education

So, how do we deliver student-centric, best-of-breed education? It’s a worthy goal and I think three things have to happen. Here they are … I’d love to hear what you think as well.

1) Develop the student passport – if education is invested in the student rather than the institution, we’ll need a way to track what students are doing over time. I think of it as a passport, in three different ways: 1) It’s kept by the individual rather than the institution. 2) It’s universally recognized. 3) It keeps track of all the individual’s educational experiences.

On the other hand, it’s probably not a physical booklet but rather an online system. The student is responsible for keeping it up to date and can choose to give access to it (or not) to educational institutions, potential employers, potential spouses, and so on.

2) Agree on the competency required – let’s say a student acquires a number of educational experiences and claims that the sum of those experiences is equivalent to an MBA. To decide whether the claim is accurate, we first need to have some agreement on what constitutes an MBA.

That may sound difficult to achieve but we’ve already made a lot of progress. Different schools may have different emphases but accrediting agencies have a sense of what the common competencies are. Indeed, we now have a vision of a Common Core Curriculum for public education in the United States – and that was certainly a politically fraught process. Deciding what competencies constitute an MA or and MBA or a Ph. D. should be simple by comparison.

Notice that I emphasize “competency” rather than “curriculum”. Schools today may teach the same curriculum but some teach it well and some teach it poorly. We get by with a rough-and-ready sense of the prestige of the institution granting the degree. For instance, we might value a degree from Stanford more than a degree from Princeton. But that’s a very slippery yardstick and a student-centric universe would value what’s in the student more than what’s in the institution.

3) Universal testing, certification, recognition – if we focus on competencies rather than curricula, we’ll also need some method to test and certify that a given student has a given competency. We already have this in professions like law, medicine, and architecture. In a student-centric world, we would extend the model to other disciplines and professions. Indeed, I’ve always wondered why we need to test and certify architects but not, say, captains of industry.

We already have a number of testing agencies at the national level. For instance, Educational Testing Services (ETS) administers admission exams such as the SAT and GRE in the United States. ETS seems to be well positioned to test other competencies the domestic market. I would argue, however, that the testing should be global rather than national. At the moment, I don’t see an institution that’s ready to take on a global role.

So there you have it. Just three small steps to flip the educational model and put the student at the center of the universe. Can we do it? Well, we’ve already done it with wine. More on that tomorrow.

Best of Breed Education

Baby Talk - Competency Level 1

Baby Talk – Competency Level 1

When Elliot was a teenager, he went off to a weeklong sailing course approved by the Royal Yachting Association (RYA) in Britain. He passed with flying colors and received an International Certificate of Competence as a Sailing Crew Member – Level 1. The certificate attests to one’s “ability and provides documentary assurance from one government to another that the holder meets an agreed level of competence….”

With his certificate in hand, Elliot could serve on any sailing crew that requires Level 1 competency. He could also take his certificate to any other RYA-approved sailing school and immediately enter the course to achieve Level 2 competency.  He could choose the next sailing school based on schedule or location or teacher or whatever. Not only does Elliot know something but his knowledge is also certified in a manner that’s globally recognized. That means he has a wide array of choice and options – he’s a free agent.

Why couldn’t higher education work the same way? Why can’t we flip the educational model to make it student-centric? Why can’t a student accumulate knowledge from a variety of sources and then have it certified in a globally recognized manner?

For instance, my online students at the University of Denver clearly want to acquire knowledge that will afford them broader skills and opportunities. Some are pursuing knowledge for the sake of knowledge. But many students also want that knowledge to be certified. Since the University grants the certification, students are incented to take courses only from one institution. It’s an institution-centric system.

Now the University of Denver is a great school but why couldn’t one of my students – perhaps living in Montana – also take online courses from New York University and the University of Toronto and the London School of Economics plus some on-campus courses at Montana State and have it all count toward a Master’s degree? In fact, why couldn’t she also acquire knowledge from workshops offered by the local Chamber of Commerce or a chapter of the Project Management Institute and also have that knowledge count toward a degree?

Why couldn’t she bundle it all together and have it certified as the equivalent of an MBA? We can certainly imagine that courses from multiple sources might offer a richer, more varied, and perhaps higher quality education. Every university has some good teachers and some not so good teachers. Why not select the best teachers and best courses from multiple institutions rather than taking all courses from only one school? Let’s call it best-of-breed education.

To deliver student-centric, lifelong, best-of-breed education, we’ll need to develop several new processes and agencies. The good news is that several of them are already under way.  Let’s talk about them tomorrow.

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