Strategy. Innovation. Brand.

Let’s Make Better Mistakes Tomorrow

History teaches us nothing.

History teaches us nothing.

What does it mean when the entire country is talking in the past tense? For me, it means I’m worried and dispirited.

As the Greeks taught us, arguments in the past tense are about blame. We’re trying to find out who did what, when, and how. That’s important in a judicial process when we’re trying to assess guilt or innocence. Otherwise, I’m convinced that arguing in the past tense is useless. We learn nothing. We solve nothing. We change nothing.

Politicians, of course, are eager to lay blame. Blame leads to anger and anger leads to votes. It works and has always worked, so politicians will never change the basic formula – blame the other guy, fire up the base, and garner some votes. It’s not about logic or even hope for the future. It’s about pandering and identity.

Some people argue that we can learn important lessons from the past. I’m wondering when that will happen. We make the same mistakes over and over. The mere fact that we think we’ve learned lessons from the past may actually make us more dangerous. We think we’re all the wiser; we couldn’t possibly make those mistakes again. We grow self-satisfied and egocentric. Egocentrism is the reason why every person has to make her own mistakes. We don’t realize we’re egocentric until it’s too late.

Other people argue that things happen for a reason. If we can only divine those reasons, we can understand the arc and thrust of history. But there are so many possible reasons for any given action, we can marshal evidence for virtually any argument. What caused the Civil War (or was it the War Between The States)? It was slavery. No, it was industrialization. No, it was Lincoln’s perfidy. It was the North’s fault. No, it was the South’s fault. In the end, do we really know? Are we any wiser? Perhaps we just look for the “facts” that we already believe. It’s confirmation bias writ large.

Mark Twain said it well, ““In the real world, the right thing never happens in the right place and the right time. It is the job of journalists and historians to make it appear that it has.” We can write history any way we want. We have a near infinite number of ways to interpret a story. We see this in fiction regularly. Just watch The Affair on Showtime. Or read La Maison de Rendez-Vous. Or watch Rashomon. Perhaps history is just a branch of fiction in which we use real people.

So, what’s the cure? First, let’s stop thinking about the past. Every good financial analyst will tell you not to consider sunk costs as you make decisions about future investments. Sunk costs are just that – they’re sunk. So is history. No use crying over spilt milk.

Second, let’s take a cue from design thinking. Instead of analyzing the problem, let’s analyze the solution. Let’s look forward and imagine a solution. Then let’s ask, how do we get there? It won’t work perfectly. In fact, it may not work at all. But at least it has a chance. History doesn’t. As they say, let’s make better mistakes tomorrow.


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