I’ve read thousands of resumés. Most of them look alike and sound alike. They’re boring and they all run together in my head. Everybody wants to follow the rules of resumé writing … so they just come across as rules followers. That’s fine if you want to work in a rules following organization. However, I don’t want to hire rules followers. I want to hire people who can think differently and come up with insights that I might never find. I think most hiring managers want something similar. So, how do you break through? By not following the rules and by writing an advertisement, not a history lesson. That means you need to stand out and you need to state a benefit. Learn more in the video.