Strategy. Innovation. Brand.

How much room is left in your brain?

Not much room in here!

Not much room in here!

We see as many as 3,000 marketing messages every day. We’re constantly bombarded with information, images, and icons. To protect ourselves, we instinctively build a set of filters. We simply don’t see some things because it’s impossible to see everything that’s
coming at us. So, how do you get a message through the filters? ┬áThe first step in effective communication is to shrink the message to fit the space available. And, the fact is, there’s not a lot of space available in the average human brain. It’s filled up with trivia, to-do lists, anxieties, and wishes. It’s tough competition for your message. So, be creative but, above all, be brief. Now watch the video.

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