As we’ve discussed before, your body influences your mood. If you want to improve your mood, all you really have to do is force yourself to smile. It’s hard to stay mad or blue or shiftless when your face is smiling.
I can’t prove this but I think that smiling can also improve your performance on a wide variety of tasks. I suspect that you make better decisions when you’re smiling. I bet you make better golf shots, too.
It’s not just my face that influences my mood. It’s also the faces of those around me. If they’re smiling, it’s harder for me to stay mad. There’s a lot written about the influence of groups on individual behavior.
Retailers seem to understand this intuitively. I occasionally go to jewelry stores to buy something for Suellen. I notice two things: 1) I’m always waited on by a woman; 2) she smiles a lot. I assume that she smiles to influence my mood (positively) to increase the chance of making a sale. It often works.
I understand the reason behind a false smile on another person (and, most often, I can defend against it). But what if the salesperson uses my own smile to influence my mood and propensity to buy?
It could happen soon. As reported in New Scientist, the Emotion Evoking System developed at the University of Tokyo, can manipulate your image so you see a smiling (or frowning) version of yourself. The system takes a webcam image of you and manipulates it to put a smile on your face. It then displays the image to you. It’s like looking in the mirror but the image isn’t a faithful replication.
In preliminary tests, volunteers were divided into two groups and asked to perform mundane tasks. Both groups could see themselves in a webcam image. One group saw a plain image. The other group saw a manipulated image that enhanced their smile. Afterwards, the volunteers in each group were asked to rate their happiness while performing the task. The group that saw the manipulated image reported themselves to be happier.
In theory, such a system could help people who are depressed. It could also be used to sell more. You try on something and see a smiling version of you in the mirror. As they say, buyer beware!