Strategy. Innovation. Brand.

purpose of business

Breathing and Profits

People often assume that making a profit is the purpose of business. But is it really? ┬áThere are many different ways to judge success. Long-term success ultimately comes from your customers’ response to your offer. If you make your customers better in some way — happier, stronger, healthier, etc. — you’ll probably be successful. If you don’t, you won’t. It’s like breathing. Find out more in the video.

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