When we think of innovation, we often think of bright young people working in creatively organized offices while pushing the envelope and thinking outside the box. It’s fun, exciting, challenging, and maybe even a little bit sexy. It’s the kind of job we all want.
But what about the rest of the world?
Much of the innovation that I have observed takes place in rather mundane places and involves rather ordinary business or social processes. It’s the act of taking some thing (or some process), observing how it’s used, and designing a better way to do it. If we think about innovation only as the process of creating something entirely new, we’ll miss many, many opportunities to change the world for the better.
Take our refrigerator, for instance.
Suellen and I were recently on vacation and asked a very responsible young woman named Alyssa to house sit for us. As soon as we left, our refrigerator stopped working. Alyssa organized a service call, coordinated with the repairman, and had the refrigerator repaired in a jiffy. From our perspective, it was virtually painless (except for the bill, of course).
When we arrived back home, we also got a pleasant surprise. Alyssa had completely reorganized the interior space of the refrigerator. She had examined the food items we keep and adjusted shelves and drawers to fit our lifestyle. She used the space much more efficiently and made frequently used items more readily available. It’s now simpler and easier to store and retrieve our food.
Why hadn’t we organized our fridge more effectively? We never thought about it. It’s one of those ordinary, mundane appliances that doesn’t attract our attention. It’s not leading edge, or state of the art, or sexy. Though we use it every day, we never considered how we might improve it. When the refrigerator arrived in our house, we simply put our food in it. We didn’t think about rearranging shelves or drawers to improve utility and efficiency. It took Alyssa to apply design thinking to an ordinary, everyday item.
We describe some things as “wallpaper” because they recede into the background. We don’t need to pay much attention to them. We don’t consider them as opportunities to create and innovate. But we interact with our wallpaper everyday. That makes even small innovations meaningful and impactful. If you want to be an innovator, spend more time on wallpaper and less time thinking outside the box.
Do you want to be more creative? It’s often a question of asking the right question. Pursuing a different line of questioning can change your frame of reference and lead to surprising results. Use your listening skills to hear the questions that others are asking. If everybody else is asking “what”, then maybe you should ask “when”. It can lead you to a radical new invention — like the air bag. Learn more in this week’s video.