Are older people wiser? If so, why?
Some societies believe strongly that older people are wiser than younger people. Before a family or community makes a big decision in such societies, they would be sure to consult their elders. The elders’ advice might not be the final word but it’s highly influential. Further, elders always have say in important matters. Nobody would think of not including them.
Why would elders be wiser than others? One theory suggests that older people have simply forgotten more than younger people. They tend to forget the cripcrap details and remember the big picture. They don’t sweat the small stuff. They can see the North Star, focus on it, and guide us toward it without being distracted. (Click here for more).
For similar reasons, you can often give better advice to friends than you can give to yourself. When you consider your friend’s challenges and issues, you see the forest. When you consider your own challenges and issues, you not only see the trees, you actually get tangled up in the underbrush. For both sets of advisors – elders and friends – seeing the bigger picture leads to better advice. The way you solve a problem depends on the way you frame it.
According to this theory, it’s the loss of data that makes older people wiser. Is that all there is to it? Not according to Seth Stephens-Davidowitz, the widely acclaimed master of big data and aggregated Google searches. Stephens-Davidowitz has written extensively on the value of big data in illuminating how we behave and what we believe. He notes that companies and government agencies are increasingly trawling big data sets to spot patterns and predict – and perhaps nudge – human behaviors.
What does big data have to do with the wisdom of the aged? Well … as Stephens-Davidowitz points, what’s an older person but a walking, talking big data set? Our senior citizens have more experiences, data, information, stories, anecdotes, old wives’ tales, quotes, and fables than anybody else. And – perhaps because they’ve forgotten the cripcrap detail – they can actually retrieve the important stuff. They provide a deep and useful data repository with a friendly, intuitive interface.
As many of my readers know, my wife and I recently became grandparents. One of the pleasures of grandparenting is choosing the name you’d like to be known by. I had thought of asking our grandson to call me Big Daddy. But I think I’ve just come up with a better name. I think I’ll ask him to call me Big Data.
Seth Stephens-Davidowitz is probably best know for writing the book, Everybody Lies: Big Data, New Data, and What The Internet Can Tell Us About Who We Really Are. He’s also a regular contributor to the Op-Ed pages of the New York Times. I heard his idea about seniors-as-big-data on an episode of the podcast Hidden Brain. (Click here). I mentioned his work a few years ago in an article on baseball and brand loyalty. (Click here). He’s well worth a read.