Decision Theater

In major corporate decisions, a devil’s advocate can serve an invaluable function. The advocate can help stress test an idea and point out cognitive biases that others might miss. The big idea is put on trial. Executives who proposed the idea serve as defense attorneys. The devil’s advocate is essentially the prosecutor. She looks for weaknesses in the other side’s case and serves up an alternative narrative. She also helps the team protect against the down side. The advocate helps us make the decision right — using a balanced process that tends to dampen major biases.

All too often, however, the process devolves into “decision theater”. We’re just playing roles that don’t improve the decision process but do make us feel better about it. Here’s how I’ve seen it play out in various software companies:

• Only a small number of people play the devil’s advocate (DA) role. They do it voluntarily and they get little or no support in terms of resources or even encouragement. Each time we had a meeting about a big decision, the same people  spoke up to say, “Well … let me be a devil’s advocate here …” I admired these people but I also wondered, Why do so few people step forward in this role? How could the company promote this role as a regular part of the decision process?
• In these meetings, the devil’s advocate’s objections were always “handled”. In other words, the leader of the meeting (often the CEO) would thank the devil’s advocate for the input and then give a breezy statement that effectively dismissed the input.  We all felt better because we had “considered” the other side. But had we really?
• Prior to the meeting, the devil’s advocate had very few resources to develop a coherent position. The DA didn’t have any staff to gather information or budget to hire consultants, etc. The DA’s position might be very thoughtful .. but it wasn’t well developed with evidence to back it up. It could easily be dismissed.
• This is what I call “decision theater.” We believe we’re contributing to a good decision process, but we’re really just acting out roles.

I certainly respect people who play the devil’s advocate role. To make this more than theater however, organizations need to change the process. How? Well, let’s look at the history of the devil’s advocate.

The Catholic church originated the role of the devil’s advocate in 1587. The advocate plays a key role in the process of canonization — determining whether a person should be declared a saint. The process includes a trial, with one side arguing that the person does indeed deserve sainthood. The other side — led by the devil’s advocate — argues the opposite. The devil’s advocate aims to poke holes in the other side’s argument, For instance, the advocate might claim that the miracles attributed to the person were actually frauds.

From my perspective, the most important element was that the church gave the advocate resources and respect to fulfill the role effectively. The devil’s advocate had resources — time, money, staff — to call on. This differs greatly from devil’s advocates in today’s corporate world, who may speak up but are not institutionally supported. A corporation that wants to debias its decision processes should do what the Catholic church did — institutionalize the role and provide enough support to make it serious.