You’re communicating with a colleague at work and your message is not getting through. Maybe you have the wrong message. Or maybe you have the wrong channel. When the going gets tough, it may be time to change the channel. Learn more in the video.
Strategy. Innovation. Brand.
Wrong Message
Your girlfriend dumps you. You send her a message: “Please come back. I am nothing without you.” Why is that the wrong message? Because it’s about you, not about her. If you want to persuade someone, state a benefit for her, not for you. Learn more in the video.
Seduction
Want to be more seductive? Of course you do. It’s not always easy but there are some systematic approaches that can help you convince people to do something because they want to do it. Watch the video to learn six such approaches.
Establishing trust with the audience
The Greeks called it “ethos” and said that’s it’s the most important element of persuasion. If the audience trusts you, they’re likely to accept your argument — no matter how illogical. If they don’t trust you, they’re likely to reject your argument — no matter how logical. So how do you establish trust? Find out in the video.
Humor in business documents is like a quark: very hard to produce.
Why is it so hard to write something that makes people laugh? Mainly because writing eliminates so many elements of communications — tone of voice, body language, timing, inflection, etc. — that make people laugh. It’s very hard to write funny. Moral of the story: don’t try. Learn more in the video:
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