Strategy. Innovation. Brand.

Sunday Shorts – 3

Don’t feel blue. Do the stiletto workout.

Did you know that we’ve had 13 full moons in 2012? We had a blue moon in August. We’ll have another blue moon in about three years. What does that have to do with anything? Well, not much except that it’s the end of the year and I’m feeling a bit moony. Hope you have a good year in 2013. Here are some interesting things to read along the way.

Do bacteria cause obesity? We used to think that stress caused ulcers. Then we learned that it’s really a virus. Today, we believe that obesity is caused by overeating and lack of control. It’s a cultural issue or a psychological issue. But what if it’s just a bacteria? That’s the upshot of new research reported here. Maybe people get fat because of what’s in their gut rather than what’s in their brain.

It takes twenty years to build a reputation and twenty minutes to wreck it. Daniel Diermier probably knows more about reputation as a corproate asset than all the rest of us put together. Here’s what he says are the top ten reputational disasters of 2012. Be glad you’re not on the list.

So, your reputation suffers a disaster. What can you do about it? Well, the first thing is to learn how to apologize gracefully and completely. Here are some good and not-so-good ways to apologize to your customers. Though it doesn’t get much practice, Apple seems to lead the way in this category as well.

I’m about to teach a class on critical thinking so I was excited to find that Stephen Colbert has already recorded an excellent primer on critical thinking in Texas. You can find it here.

And for critical thinking about the future, here are five technologies to watch in 2013.

Enough about disasters and apologies. Here’s some good news. The global infant mortality rate has dropped from 88 deaths per 1,000 live births in 1990 to 57 deaths per 1,000 in 2010. That’s a decline of slightly more than 35%. It’s also an indication that numerous health care innovations are creating an important impact. Read about it here.

Finally, just in case you’re worried about staying in shape for the new year, here’s the stiletto workout. Feel the burn!

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