Even in the best of times, it’s hard to communicate effectively within an organization. There’s a lot of “noise” and your message can easily get drowned out. If your organization is like most, there are a lot of distractions. So, instead of listening to your presentation backed up by 100 Power Point slides, your employees may actually be daydreaming about lunch. Never assume that you can deliver your message once and everyone will just “get” it. As every marketer knows, repetition is required.
But what if it’s not the best of times? What if your organization is stressed out? Perhaps you’ve hit a rough patch. Perhaps your customers are upset. Perhaps a competitor is threatening to acquire you. If you’re a leader in such a situation, how do you communicate effectively? The short answer: you have to double down. Watch the video to learn more.