Strategy. Innovation. Brand.

Your metaphor or mine?

The world is just too complex.  It’s difficult to understand all the different things that are going on around us.  Some people retreat to conspiracy theories to try to make sense of the world.  Most of us do something simpler: we create metaphors.  A metaphor is simply a way of saying, “the world is like this…”  It simplifies the many complexities and makes the world — and our arguments — easier to understand.

But what happens if my metaphor for how the world works is different from your metaphor?  If I say that life is like baseball, then I’ll probably tolerate a little deceit in life.  After all, the hidden ball trick is acceptable, no?  If you say that life is like a court of law, you’ll probably have a much different view of what’s acceptable.  We could wind up talking right past each other.  Worse, we could get very angry at each other without really understanding why.  It’s not an effective communication tool for business or for romance.  Learn more in the video.

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