Woody Allen says that eighty percent of success is just showing up. Unfortunately, it’s not true in the world of public speaking. I’ve seen far too many speakers — even those with a compelling message — defeat themselves because they didn’t prepare properly. They thought they could just show up, deliver a well-crafted message, and win the day. It rarely works that way. Audiences can tell when you’re “just showing up” and when you actually care about their wants and needs. The key to preparing is to start weeks ahead of time and to listen intently to your audience. Ask them open-ended questions and draw them out. Get them to open up and then listen closely. Remember: you must breathe in before you breathe out. Now watch the video.