Let’s say you’re having an argument and your opponent has stated his position clearly. You’d like to persuade him to change his position. But you’re working against the consistency principle — once your opponent has stated a position, inertia keeps him from changing it. Your argument needs to be clear and compelling but it also needs to provide a way for your opponent to change positions gracefully. While it may be tempting, making your opponent feel small or cornered is usually unsuccessful. Remember, you’re interested in persuading, not humiliating. Similarly, making your argument overly abstract doesn’t do much good. You need to get personal and stay positive. Learn more in the video.
This tip has a lot to do with the consistency principle — and how to overcome it. You can find more on the consistency principle here.