Strategy. Innovation. Brand.

Keep it moving

What can we learn from James Bond movies? The Bond movies have plenty of visual entertainment — lots of things to catch your eye and keep your attention. Yet they also move very fast. In Quantum of Solace, the camera moved or the scene changed every 1.7 seconds on average. The lesson? Movement holds your attention. Now compare that to, say, 20 slides that you might use in an hour-long business presentation. That’s an average of three minutes each. Compared to what we’re used to in modern media, that’s slug speed. So, better to use more slides with less information per slide. Every time you click to a new slide, your audience’s attention returns. Better to click more frequently — especially in webinars where there’s nothing else to look at.  Learn more in the video.

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