Strategy. Innovation. Brand.

The Persuasive Future

Want to win an argument? ┬áThe Greeks — who invented the science of persuasion — said you could only really win an argument in the future tense. The present tense and past tense are useful but not for winning an argument. Find out what each tense is good for and how you can concede an opponent’s point and shift to the future tense to be more persuasive.

By the way, the book I mention in the video is Thank You for Arguing by Jay Heinrichs. You can find it here on Amazon.

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