Strategy. Innovation. Brand.

Rabies and Burglaries

Architect or burglar?

Architect or burglar?

Long-time readers of this column know that I’m an advocate of mashup thinking. You take an idea from Column A and an idea from Column B and mash them together. So, for instance, X-rays (Column A) when mashed up with computerized image processing (Column B), yield an important new product called CT scanners.

A good way to brainstorm is simply to mash up ideas from different categories. You’re not thinking out of the box. Rather you’re thinking out of multiple boxes. What would you get if you mashed up, say paper with pasta? Would it be edible paper? Or maybe pasta that you could print messages on? Would it be useful? Maybe. Maybe not. What’s useful is the process of getting there.

So, I was delighted to see that the Museum of Contemporary Art (MCA) in Denver has started a program called Mixed Taste. MCA describes the program as Tag Team Lectures On Unrelated Topics. The idea is simple – they choose two topics (seemingly out of thin air) that are completely unrelated. Then they get speakers to speak on each topic. They rent an auditorium, get a band, invite the public, and have at it.

Last night, the topics were rabies and burglary. I thought of these as two completely unrelated topics but, when you mash them up, you get some surprises. And that’s the point.

At the event, Monica Murphy and Bill Wasik spoke first. They’re good Brooklynites and also the authors of Rabid: A Cultural History of the World’s Most Diabolical Virus. Here are some things you might not know about rabies.

  • It doesn’t travel through the blood but through the nervous system. So it outflanks the blood-brain barrier and heads for the brain.
  • It “wants” to get to your brain so it can change your behavior. Most importantly, it wants to stop you from drinking water, an activity that would weaken the virus. Thus, rabies victims develop hydrophobia, an extreme reluctance to drink water. (Here’s another virus that changes your behavior).
  • It’s been with us for a long time and it’s almost always fatal.

Geoff Manaugh, an architect who created the popular BLDG|BLOG, spoke next. Manaugh also has a book that will launch next spring called, A Burglar’s Guide To The City. Manaugh pointed out that architects are enablers of burglars. Burglars couldn’t operate without built environments. Architects may think they’re building useful or inspiring structures but they’re also creating a playground for burglars. A good burglar can identify patterns in buildings and use them to locate vulnerabilities. Burglars are often avid students of architectural codes.

So what’s the similarity here? The one I took away is this: Burglars are to buildings as rabies is to humans. Here are some similarities:

  • Both take structures (buildings, the human body) developed for one purpose and twist them to their own ends.
  • Both have evolved the ability to avoid or overcome sophisticated security measures.
  • Both spread in similar ways. A rabid animal creates additional rabid animals. A burglar creates additional burglars.
  • Both evolve and adapt to changing situations.

I never would have thought of these similarities if MCA hadn’t mashed them up for me. I found it fascinating. But is any of it practical or useful? I’m not sure … but perhaps we can adapt the techniques we use to control viruses to also control burglars (or vice-versa). But even if that’s not the outcome, we’re practicing the art of mashups — an intriguing thinking process that can produce surprising insights and innovations. For that, I thank the MCA.

(By the way, Monica Murphy, Bill Wasik, and Geoff Manaugh are all very good speakers and I recommend them highly to you).

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