Strategy. Innovation. Brand.

Gross National Happiness

We’re happy in Denmark.

What’s with these Danes? On virtually every survey that purports to measure national happiness — or Gross National Happiness — Denmark scores number one. In fact, the Nordic countries — Denmark, Finland, Iceland, Norway and Sweden — typically occupy half of the top ten “happy slots”. I’ve visited all the Nordic countries. They’re really nice but are they the happiest places in the world? Wasn’t Hamlet Danish? He didn’t seem so happy.

As you may have guessed, I’ve been reading the World Happiness Report published through The Earth Institute at Columbia University. (Click here). It’s about 170 pages long and makes for very interesting reading — enough so that I’m going to write about various facets of it from time to time. Here are some of the key questions:

  • Is happiness a topic that we can take seriously? According to the study’s authors, there is enough empirical research coming from many different cultures that we can start to make useful comparisons and judgments. I’ll admit that I’m very curious about how to measure national happiness, so I’ll write about the method as well as the results.
  • What makes people happy? Money helps but not as much as other factors like social cohesion, strong family ties, absence of corruption, and degree of personal freedom. Interestingly, giving money away seems to make people happier than receiving money.
  • As countries get richer, do they get happier? Some do and some don’t. Apparently, the USA is one of those countries that hasn’t gotten happier as we’ve gotten richer. I’d like to dig into that.
  • Is the world getting happier? Apparently we are, especially in areas where extreme poverty is being eliminated.

I’ll write occasionally on happiness studies and delve into what makes people happy and what doesn’t — and how all this affects the way we live. Feel free to send me any of your questions about happiness studies and I’ll try to get them answered.

In the meantime here are two questions for you:

  • Taking all things together, how happy would you say you are? (0 = extremely unhappy; 10 = extremely happy)
  • All things considered, how satisfied are you with your life nowadays? (0 = extremely dissatisfied; 10 = extremely satisfied).

In the Nordic countries, the average life satisfaction score is 7.6. If yours is lower than that, maybe it’s time to head to Denmark.

 

6 Responses to Gross National Happiness

Leave a Reply

Your email address will not be published. Required fields are marked *

My Social Media

YouTube Twitter Facebook LinkedIn

Newsletter Signup
Archives