Most people will forget most of what you say shortly after your presentation. Speech writers are always looking for hooks to make key ideas more memorable. These are the sound bites that you often hear on the evening news. Sound bites summarize, shorten and encode information to make it more memorable. It’s almost like writing a jingle for a commercial. How do you create sound bites? It’s not easy but there are some general rules to follow. Find out more in the video.