Strategy. Innovation. Brand.

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Coronavirus and Critical Thinking

Let me ask you a simple question: What’s the crime rate in your neighborhood?To answer the question, you’ll need to do a fair amount of research. You might dig through police reports, census data, city government publications, and so on. It’s a lot of work.But our brains don’t like to work. As Daniel Kahneman writes, “Thinking is to humans as swimming is to cats. They can do it, but they prefer not to.”So, ...

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Creating the illusion of anti gravity with an upside down tap

Spot The Fallacy - 1

I recently saw an ad for Progressive Insurance that says, "Drivers who save with Progressive, save $796 on average."Now I like Progressive. And I love Flo. So, I'm sure that the statement is true. I'm sure it's based on fact.But it also entails a logical fallacy. If you don't spot the fallacy, you may easily assume that the average savings for all drivers who switch to Progressive is $796. That would be a ...

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Walking Up The Economic Ladder

Want your kids to have a better life than you do? Move to a more walkable neighborhood.That’s the upshot of a study recently published in American Psychologist. The authors, Shigehiro Oishi, Minkyung Koo, and Nicholas Buttrick, correlated neighborhood walkability with intergenerational upward social mobility. The basic finding: kids who grow up in walkable neighborhoods are more likely to move upward – as compared to their parents – than kids who don’t live in ...

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What Good Is History?

All humans want to connect the dots. We want to explain why something happened – or will happen -- by linking events through time. A caused B caused C and that will cause D. When we do this in the past, we call it history. When we project it into the future, we call it politics.We want to connect the dots because we deeply desire a sense of control. If we can explain ...

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Spotting Random Fraud

Let’s say we have an election and 20 precincts report theirresults. Here’s the total number of votes cast in each precinct:3271                            2987                2769                            33892587                            3266                4022                            42313779                            3378                4388                            53272964                            2864                2676                            36533453                            4156                3668                            4218Why would you suspect fraud?Before you answer that, let me ask you another question.Would you please write down a random number between one and 20?Asking you to write down a random number seems like an innocent ...

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Temporary Skills versus Durable Skills

Temporary Skills versus Durable Skills

A durable skill.I earned my Ph.D. in 1984. The hard skills I learned are nowout of date. But I still use many of the soft skills most every day. One hardskill I learned, for instance, was how to code in Fortran. Not much call forthat today. But I also learned how to use statistics, do experiments, weighevidence, reach conclusions, defend my thinking, and communicate effectively.When companies invite me to consult with them, they ...

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The content on this website is divided into four areas: Strategy, Innovation, Brand, and Critical Thinking

  • Strategy — materials in this section focus on the definition of strategy, how to plan your strategy and achieve a consensus around it, and how to execute on your strategy.
  • Innovation — what is innovation and how does it differ from invention? How can you stimulate sustaining innovation? How can you spot a disruptive innovation and defend against it before it kills your business?
  • Brand — brand is in the eye of the beholder. You’ll need to communicate simple, consistent messages make the image crystal clear. You’ll also need to be persuasive. The materials in this section teach you all about it.
  • Critical Thinking – before you can improve your strategy and brand or stimulate innovation, you often need to improve your thinking. The materials in this section help you think about your thinking so you can improve it.
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