Strategy. Innovation. Brand.

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Featured Posts

Spotting Random Fraud

Let’s say we have an election and 20 precincts report theirresults. Here’s the total number of votes cast in each precinct:3271                            2987                2769                            33892587                            3266                4022                            42313779                            3378                4388                            53272964                            2864                2676                            36533453                            4156                3668                            4218Why would you suspect fraud?Before you answer that, let me ask you another question.Would you please write down a random number between one and 20?Asking you to write down a random number seems like an innocent ...

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Temporary Skills versus Durable Skills

Temporary Skills versus Durable Skills

A durable skill.I earned my Ph.D. in 1984. The hard skills I learned are nowout of date. But I still use many of the soft skills most every day. One hardskill I learned, for instance, was how to code in Fortran. Not much call forthat today. But I also learned how to use statistics, do experiments, weighevidence, reach conclusions, defend my thinking, and communicate effectively.When companies invite me to consult with them, they ...

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Making Friends in Nine Minutes

Making Friends in Nine Minutes

Wanna be friends?What if we could make friends more quickly and morepredictably? Would we make more friends? Would life be better? Would we behappier? Would we take fewer tranquilizers? What if we could make friends in nine minutes?We usually think of making friends as a pleasurable process. We don’t usually think of it as a necessary process. We could, I suppose, survive reasonably well without making friends. But what if you have to ...

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Decision Theater

Decision Theater

And what does the devil's advocate have to say?In major corporate decisions, a devil's advocate can serve an invaluable function. The advocate can help stress test an idea and point out cognitive biases that others might miss. The big idea is put on trial. Executives who proposed the idea serve as defense attorneys. The devil's advocate is essentially the prosecutor. She looks for weaknesses in the other side's case and serves up ...

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Talking To Toddlers

Talking To Toddlers

Don't talk down to me!My friends who have kids sometimes ask if the lessons I teach in my Persuasion classes also apply to little tykes. Can we apply classic rules of rhetoric to convince kids to do (or not do) things? Can we apply Cicero’s five canons of rhetoric to five-year-olds? Truth be told, I haven’t studied it in detail. But, as a father, and now grandfather, I do have some thoughts. I ...

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Should We Think For Ourselves?

Should We Think For Ourselves?

Thinking is hard.I’ve just read two articles (here and here) that point out that fake news is a problem of readership rather than of technology. Astute readers who are armed with reasonably good thinking skills should be able to spot (or at least suspect) fake news items. So why don’t we? Perhaps we no longer wish to think for ourselves. Indeed, perhaps we never did.When we say, “Thinking is hard”, we’re referring to conscious, logical ...

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The content on this website is divided into four areas: Strategy, Innovation, Brand, and Critical Thinking

  • Strategy — materials in this section focus on the definition of strategy, how to plan your strategy and achieve a consensus around it, and how to execute on your strategy.
  • Innovation — what is innovation and how does it differ from invention? How can you stimulate sustaining innovation? How can you spot a disruptive innovation and defend against it before it kills your business?
  • Brand — brand is in the eye of the beholder. You’ll need to communicate simple, consistent messages make the image crystal clear. You’ll also need to be persuasive. The materials in this section teach you all about it.
  • Critical Thinking – before you can improve your strategy and brand or stimulate innovation, you often need to improve your thinking. The materials in this section help you think about your thinking so you can improve it.
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