Strategy. Innovation. Brand.

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Scanning The Future From Singapore

Scanning The Future From Singapore

Seriously cool dude.Can you use a slide rule? The ability to use one effectivelycould become an important status symbol in the future. That’s just one idea that I plucked (with a littleextrapolation) from Foresight, the biennial scan-the-horizon publication fromSingapore’ s Center for Strategic Futures (CSF). Singapore, of course., is avery small country buffeted by giants. CSF describes the country as a “price-taker”– it must accept prices set by other market players. So how ...

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Finally! A Way To Measure Corporate Culture.

Finally! A Way To Measure Corporate Culture.

What do they really think?I tellmy management students that executives should focus on one task above all others:developing a positive, supportive corporate culture. When a company has apositive culture, all things are possible. When a company has a negative culture,very few positive outcomes occur. The problem,of course, is how to assess a culture. How does one know if a culture ispositive or negative? It’s perhaps the most important question an executive (orjob applicant) ...

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Can Zara Stop Globalization?

Can Zara Stop Globalization?

Maybe not.For several decades, I’ve assumed that globalization is more-or-less inevitable.  As communication and transportation costs decline, manufacturers find it ever easier to take advantage of lower labor costs in developing countries (a process known as labor arbitrage). But recent developments may result in a new phenomenon, often described as glocalization – a worldwide trend toward local production and consumption. Three trends stand out as especially important: fast fashion, changing labor content, and ...

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Whom Do You Trust? America or Facebook?

Whom Do You Trust? America or Facebook?

Do we need it anymore?The promise of cryptocurrencies is that we can create awidely-acceptable medium of exchange without having to trust anyone.  Cryptocurrencies have no central authority,no government agency to vouch for them. We don’t need to trust a government ora bank or a stock exchange. Elites can’t cheapen our currency because no elitesare involved. Indeed, no one is involved. The currency is distributed acrossmultiple computers and multiple networks. To manipulate the currency, ...

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What’s Walking Good For?

What's Walking Good For?

No, I don't think you should marry Tom.I often ask my students a simple question: What were youdoing the last time you had a good idea? Whatever they answer, I say: “Do moreof that and you’ll have more good ideas.”So what are they doing when they have good ideas? A fairnumber – often a majority – are walking. Taking a break and going for a walk stimulatesour thinking in ways that produce interesting ...

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Not to stay warm

Innovation & Sociology - Jobs To Be Done

Not to stay warmThirty years ago, I was a product manager for a startup company that created high-performance, multiprocessing minicomputers. Powerful, scalable, and based on open standards, they offered exceptional price/performance.  In 1988, Electronics magazine gave its Computer of The Year award to the flagship modelAs we introduced the system, we described the “ideal”customer: a medium to large organization that used Unix-based systems, and ranlarge database applications, especially Oracle applications.  We trained the ...

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The content on this website is divided into four areas: Strategy, Innovation, Brand, and Critical Thinking

  • Strategy — materials in this section focus on the definition of strategy, how to plan your strategy and achieve a consensus around it, and how to execute on your strategy.
  • Innovation — what is innovation and how does it differ from invention? How can you stimulate sustaining innovation? How can you spot a disruptive innovation and defend against it before it kills your business?
  • Brand — brand is in the eye of the beholder. You’ll need to communicate simple, consistent messages make the image crystal clear. You’ll also need to be persuasive. The materials in this section teach you all about it.
  • Critical Thinking – before you can improve your strategy and brand or stimulate innovation, you often need to improve your thinking. The materials in this section help you think about your thinking so you can improve it.
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