Strategy. Innovation. Brand.

strategy and messaging

Strategy: What Wouldn’t You Do?

In many ways, strategy is simple. Yet we often want to make it more difficult and more complicated than it really is. We want it to sound powerful and provocative. We want to inspire our employees and investors with eloquent phrases and motivational messages. But strategy, in itself, is not inspirational. You can create inspirational messages about your strategy but the strategy itself simply says, “we do this; we don’t do that”.

Be sure to separate the messaging (and the inspiring) from the strategy per se. A simple way to clarify your strategy is to focus on what you don’t do. By clearly defining what you don’t do, you can save yourself a lot of time and grief. You can invest that time into doing a better job of what you do do. That’s inspirational.

Learn more in the video.

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