Strategy. Innovation. Brand.
Sources of Argumentation – Beating Writer’s Block
What should I say?
While preparing for a public speaking engagement, have you ever had writer’s block? Can’t figure out the logic that’s most likely to move your audience? Or maybe it’s the opposite: there are so many possible arguments that it’s difficult to choose among them? According to the Greeks there are seven basic sources of argumentation. In order of persuasiveness, they are security, health, utility, the five senses, community, emotion, and authority. Learn more about each in this week’s Persuasive Communication Tip of the Week.
Welcome to Travis White Communications
Welcome to Travis White Communications. Our goal is to help you be more persuasive. On this website, you’ll find a great deal of information on the science of persuasion and the arts of communication — especially public speaking skills and writing skills. In addition to the educational material, I also blog on communication, presentation and persuasion topics. Please come back and visit again regularly as we expect to add new content most every day. You can also get the Persuasive Communication Tip of the Day on Twitter at @TravisCommGuy.
The educational content in this site is divided into five categories found on the navigation bar above.
- Rhetoric — the basic principles of persuasion as taught by Aristotle.
- Stagecraft – practical advice on how to manage your voice, your body and your slides.
- Content – advice on how to craft the content of your persuasive communication, including the written word.
- Sound Bites — how to make your ideas memorable.
- Planning — how to create realistic objectives and prepare for your presentation.
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