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presentation. communication tools

Building Credibility (the Wrong Way) Can Reduce Trustworthiness

As a public speaker, your first objective is to use your communication tools
to establish that you are a trustworthy person and create a bond with the audience. One element of this is credibility — the audience wants to know that you have the practical experience to give good advice.  So, in general, building your credibility also builds your trustworthiness.  But if you build credibility the wrong way, you will reduce your trustworthiness and cripple your ability to persuade.  Learn more in the video.

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