Strategy. Innovation. Brand.

formal diction

Speaking Human

When we want to let people know how smart we are during a speaking presentation, we often dress up our language. We use more formal diction, bigger words, and formidable phrasing. We often toss in a lot of jargon as well. Typically, however, it doesn’t work. We just sound stuffy, self-important, and boring. We’re trying to show the audience how smart we are which is always a losing strategy. Much better to show the audience how smart they are. You do this by speaking human — conversational, easy-to-understand, and plain spoken. As the saying goes, you should eschew obfuscation. Learn more in the video.

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