Strategy. Innovation. Brand.
Seduction
Want to be more seductive? Of course you do. It’s not always easy but there are some systematic approaches that can help you convince people to do something because they want to do it. Watch the video to learn six such approaches.
Your metaphor or mine?
The world is just too complex. It’s difficult to understand all the different things that are going on around us. Some people retreat to conspiracy theories to try to make sense of the world. Most of us do something simpler: we create metaphors. A metaphor is simply a way of saying, “the world is like this…” It simplifies the many complexities and makes the world — and our arguments — easier to understand.
But what happens if my metaphor for how the world works is different from your metaphor? If I say that life is like baseball, then I’ll probably tolerate a little deceit in life. After all, the hidden ball trick is acceptable, no? If you say that life is like a court of law, you’ll probably have a much different view of what’s acceptable. We could wind up talking right past each other. Worse, we could get very angry at each other without really understanding why. It’s not an effective communication tool for business or for romance. Learn more in the video.
How much room is left in your brain?
Not much room in here!
We see as many as 3,000 marketing messages every day. We’re constantly bombarded with information, images, and icons. To protect ourselves, we instinctively build a set of filters. We simply don’t see some things because it’s impossible to see everything that’s
coming at us. So, how do you get a message through the filters? The first step in effective communication is to shrink the message to fit the space available. And, the fact is, there’s not a lot of space available in the average human brain. It’s filled up with trivia, to-do lists, anxieties, and wishes. It’s tough competition for your message. So, be creative but, above all, be brief. Now watch the video.
Persuasive Objective
When you give a persuasive presentation, should you focus on logic or emotion? Facts and data or character and trust? What will the audience remember? What do you want them to remember? The fact is, they won’t remember your facts. So, your most effective communication needs to focus on building a foundation based on trust. But trust is an emotion… so what do you do? Learn more in this video.
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