Strategy. Innovation. Brand.

critical thinking

Thinking, Feeling, Wanting

Wait! I'm thinking in German!

Wait! I’m thinking in German!

Yesterday, Suellen and I went to our yoga class, just like every other Monday morning for the past three years. We enjoy the class and especially like our teacher, Natasha. Unfortunately, Natasha wasn’t there.

Natasha had been called away on short notice so, without warning, we had a substitute. She swirled into the room, asking lots of questions about what we could and couldn’t do. Frankly, I wasn’t prepared and was a bit annoyed. Who was this person and why was she interrupting the routine that I was so comfortable with?

Though somewhat off balance, I thought about the three basic mental functions: thinking, feeling, wanting. Here’s how I was doing on each:

Feeling – I was feeling irritated and out of sync. My morning routine had been upset and I was barely even awake.

Wanting – I wanted Natasha to return and get things back to normal.

Thinking – I was thinking that the status quo was disrupted. Beyond that, I wasn’t thinking much. I was just feeling and wanting.

In my critical thinking class, we describe the thinking-feeling-wanting triad as our most basic mental functions. For me, feeling and wanting are deep down in the engine room of a big ship. The thinking system is the Captain’s bridge. When things are going well, the bridge controls the engine room.

Sometimes, however, the feeling/wanting system runs out of control and unhooks itself from the bridge. The engine room is running but nobody is steering the ship. Suellen calls this “getting your undies in a wad” and it’s a fairly common occurrence.

So, what to do when your undies are in a wad and the engine room is boiling over? (Yes, it’s a mixed metaphor). Too often we focus on what we’re feeling and wanting. The trick to regaining control is to return our attention to the thinking function. Feeling and wanting are about emotions, not about control. Only by returning to thinking can we regain a sense of control.

My go-to questions in such situations include, “Why am I feeling this way? Is it logical to feel this way? What assumptions am I making?” When I thought about these yesterday, my internal monologue went more or less like this:

I’m being biased. I don’t want anything to change. It’s the status quo bias. I like our Monday morning routine. It’s very comfortable. Change is uncomfortable. But it’s silly to be biased. Think about the opportunity. Change can be exciting. Get with the program.

I know that I’m describing a very minor disruption. Still, I think it’s instructive. The way to regain a measure of self-control is to understand the differences between feeling, wanting, and thinking. When your undies are in a wad, think about thinking.

By the way, we had a great yoga class.

(The engine room is better known as the limbic system. The bridge is the executive function. Just like the engine room and the bridge, the limbic system really is lower – physically and conceptually – than the executive function).

Are You The Boss Of Your Money?

Quick! Where's my phone?

Quick! Where’s my phone?

Several weeks ago, I asked the question, “Are You The Boss Of You?” and highlighted the many hidden factors that influence our thinking. We may think of ourselves as rock-ribbed, clear-headed, independent-minded thinkers but – in most cases – we’re not.

But even if you’re not the boss of you, might you still be the boss of your money? The simple answer is: probably not, at least not always. The longer answer is: it’s about to get worse.

Why wouldn’t you be the boss of your money? Because most of us don’t use money. Rather, we use substitutes that create physical, emotional, and psychological distance from our money. We don’t think of it as money; we think of it as credit.

Numerous writers and scholars have investigated the relationship between credit cards and consumer behavior. The relationship is sometimes subtle but the general thrust of the research is clear: credit cards cause us to spend more. Here are some examples:

  • The credit card premium may be as much as 100%. In other words, people may pay up to twice as much when paying by credit card compared to paying by cash.
  • How You Spend Affects How Much You Spend” – it’s the title of a research article but it’s also a good summary of the trend: if we spend anything other than cash, we’ll probably spend more.

Credit cards help us spend more because they remove us from the sense of cold, hard cash. Credit cards are elastic; they can expand to match our needs. Cash is anything but elastic – if you’re out, you’re out.

Why might the situation get worse? (Worse from a spender’s perspective; better from a seller’s perspective). Because we’re taking another step away from the tactile sensation of cash. The arrival of pay-by-phone systems adds more psychological distance between us and the world of hard-earned money.

With pay-by-phone systems we’re two steps away from cash. Step 1: We use the phone to pay for something. Step 2: We use a credit card to pay off the phone bill. Further, we can remove the physical nature of payments. With near field communications, we don’t even need to take the phone out of our pocket. We can just stand near the sensing device. It’s easier and more conceptual than reaching for your wallet.

So, is this a bad thing? Not necessarily. Credit helps the world go round. But it’s another example of how unseen influences can affect our behavior. I suspect that we’ll need to improve consumer education and teach more classes on critical thinking. In the meantime, I’m going to buy some junk food.

How To Have A Good Idea – Part 1

Idea generator.

We often think that good ideas are random events. We might say, for instance, that “the idea just popped into my head” or it “just occurred to me.” We may convince ourselves that we’re not the authors of our own ideas. They just happen.

But having a good idea is really no different than any other skill. The more we practice, the better we become. We can train ourselves to create more ideas. The more ideas we produce, the more chance we have of producing good ones. As Scott Adams, the creator of Dilbert, has remarked, “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”

So how do you create ideas and, especially, how do you create good ones? The first step is to pay attention. We all have good ideas from time to time. Pay attention to what you’re doing when you have a good idea. Then do more of that.

With that thought in mind, I’ve asked the students in several editions of my Critical Thinking class what they were doing the last time they had a good idea. Here’s a list, in no particular order.

Taking a walk – I haven’t kept precise count but this is certainly one of the most frequently mentioned activities. It’s also my favorite. Whenever I need a good idea, I go for a walk.

Out for a run – like walking, only faster.

Going for a drive – also fairly popular and may be related to highway hypnosis.

Taking a shower – another frequent one.

Reading – this one comes up fairly often, especially reading in bed before falling asleep. As I’ve noted before, sleepy people seem more creative.

Meditation – most of my students don’t meditate but the ones who do often mention it as a time when they get good ideas.

On the subway or bus, commuting – a routine action repeated most every business day; apparently the mind wanders.

On the elevator – this was a student from New York where I gather they take long elevator rides.

Lifting weights at the gym – I suspect that System 1 is lifting the weights while System 2 is rummaging around in more interesting topics.

Dreaming – this comes up occasionally. As one student put it, “I had a fabulous idea for work and had to wake up and write it down.”

Listening to others and listening to colleagues – nobody has told me that they have a good idea when talking. A number of students have told me the ideas come when they’re listening.

Mowing the lawn – it’s a good time to let your mind wander.

Over a cup of coffee in the quiet morning before the kids get up – what a delicious time.

Sitting on the couch talking and strategizing the next day’s plan with my wife – another lovely moment.

I’m struck by how many of the idea-generating activities involve motion. We’re walking or running or driving the car or riding the subway. We’re moving through space and there’s a lot to stimulate our System 1. Yet we don’t have to do much consciously; our System 2 is free to wander. We’re daydreaming but we don’t realize it.

Many of the activities find us alone – like driving or meditating – or alone in a crowd – like riding the subway. We seem to need some stimulus but we also need to withdraw into a quiet, inner space.

Not many students have mentioned having good ideas while in a meeting. But when they do, they often mention the alone-in-a-crowd experience. They may not know many people in the meeting or they’ve mentally checked out for a while. There’s some stimulus but the mind is wandering.

It occurs to me that most of these activities are a form of meditation. We don’t think of it as such but we’re occupying System 1 with routine activities – not unlike chanting a mantra – and allowing System 2 to wander. We don’t think of ourselves as a nation of meditators but perhaps we are.

So, how about it? What were you doing the last time you had a good idea?

When Should You Name Your Baby?

University of Guanajuato

University of Guanajuato

In 1980, Suellen and I moved to Mexico where I was invited to teach at the University of Guanajuato. A lovely mountain town about 200 miles northwest of Mexico City, Guanajuato is rich in history, culture, and tradition. It’s the heart of the Bajío, a broad, fertile region known as the breadbasket of Mexico. Graham Greene’s novel, The Power and The Glory, uses the Bajío as a backdrop.

My students were in their twenties and getting married and having babies. During our year in Guanajuato, Suellen and I were invited to any number of “baby welcoming” parties. About a month after a baby arrived, the parents would host a party to introduce the baby to family, friends, and neighbors. It was like being a very small debutante.

The parties were quite touching. Attendees took note of the fact that a new member of the community had arrived. We implicitly agreed to help the child grow and prosper. We also told stories, offered advice, and gave presents.

At many of the parties, the baby did not yet have a name. I often asked about this: “Why haven’t you named the baby yet?” The more-or-less standard response: “We’ve only just met him. We need to live with him for a while to learn which name fits him best.”

I sometimes noted that, in the United States, we typically named our babies well before they arrived. To which one of my students remarked, “No wonder you gringos are so screwed up. You all have the wrong names!”

So when should you name your baby? It was a question I had never considered before… and that’s the point here. A central tenet of critical thinking is that we should question our own assumptions. As the world has changed, have our assumptions changed as well? Are they still valid? Were they ever?

But how do you question your assumptions if you don’t realize that you’re making assumptions? I assumed that one should name a baby before it arrives. I never questioned it. Why would I? It’s the natural order of things, isn’t it?

So, how do you uncover your unknown assumptions? Here are a few things that have worked for me:

  • Learn a new language – many assumptions are bound up in our language; especially the metaphors we use. Learn a new language and you’ll pick up new metaphors and identify hidden assumptions.
  • Travel to a different country – paraphrasing Yogi Berra, you can learn a lot just by observing.
  • Talk to people who aren’t like you – living in a diverse community (or working in a diverse company) helps you think more clearly. You probably won’t suffer from groupthink.
  • Study history – it’s amazing what people used to think.
  • Ask yourself a simple question – why do I think that?

Questioning your assumptions doesn’t necessarily mean that you should change them. You may find that they still work quite well. We didn’t change our baby naming assumptions, for instance. We named Elliot well before he arrived and he turned out just fine (I assume).

 

 

Are You The Boss Of You?

I am the master of my fate. Aren't I?

I am the master of my fate. Aren’t I?

Like so many teenagers, I once believed that “I am the master of my fate, I am the captain of my soul.” I could take control, think for myself, and guide my own destiny.

It’s a wonderful thought and I really want to believe it’s true. But I keep finding more and more hidden persuaders that manipulate our thinking in unseen ways. In some cases, we manipulate ourselves by mis-framing a situation. In other cases, other people do the work for us.

Consider these situations and ask yourself: Are you the boss of you?

  • When you eat potato chips, are you thinking for yourself? Or is some canny food scientist manipulating you by steering you towards your bliss point?
  • When you play the slot machines, are you deciding how much to spend or is a sophisticated algorithm dispensing just enough winnings to keep you hooked? Are you being addicted in the machine zone?
  • When you don’t eat fish for 20 years, is it because you’re allergic or did you just never think to test your own assumptions? Did you frame yourself?
  • When you vote for a political candidate, is it because you have carefully considered all the issues and chosen the best candidate or because a cynical communications expert has got your goat with attributed belittlement?
  • When you vote for stronger anti-crime laws, is it because you think they’ll actually work or are you succumbing to the vividness availability bias? (Vivid images of spectacular crimes are readily available to your memory so you vastly over-estimate their frequency).
  • When you buy something is it because you need it or because you want it? Perhaps you’re being manipulated by Sigmund Freud’s nephew, Edward Bernays, the founder of public relations. Or perhaps you’ve been brandwashed.

In The Century of the Self, a British video documentary, Adam Curtis argues that we were hopelessly manipulated in the 20th century by slick followers of Freud who invented public relations. Of course, video is our most emotional and least logical medium. So perhaps Curtis is manipulating us to believe that we’ve been manipulated. It’s food for thought.

(The Century of the Self consists of four one-hour documentaries produced for the BBC. You can watch the first one, Happiness Machines, by clicking here).

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