Strategy. Innovation. Brand.

Sound Bites

Your audience is going to forget most of what you say. How can you get them to remember anything at all? By focusing their attention on a few well-crafted thoughts and phrases. The postings in this category summarize key techniques for creating sound bites, memorable lines and snappy comebacks.

Jargon — When and Where?

We all complain about jargon.  So why do we use it so frequently?  On the one hand, we use it to show that we belong to an “in-group”.  We’ve been initiated and we know what we’re talking about.  If others understand it, we know they’re part of the group.  If they don’t understand, we know they’re outsiders.  So jargon can be an important “group grooming” tool.  It can also make you seem arrogant and stuffy to anyone who is not initiated.

More importantly, we use jargon because it can be a good communication tool; it’s a very precise and efficient way to communicate with other people who know the code.  For people who don’t know the code, however, it’s confusing and irritating.  As you hone your communication skills, remember that jargon is very appropriate in some situations; very inappropriate in others.  The video will help you understand the difference.

Creating Sound Bites

attentionMost people will forget most of what you say shortly after your presentation. Speech writers are always looking for hooks to make key ideas more memorable. These are the sound bites that you often hear on the evening news. Sound bites summarize, shorten and encode information to make it more memorable. It’s almost like writing a jingle for a commercial.  How do you create sound bites? It’s not easy but there are some general rules to follow. Find out more in the video.

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