Strategy. Innovation. Brand.

How Does It Feel To Commit Prematurely?

Is it too soon to get married?

Is it too soon to get married?

In February, I wrote about premature commitment. According to Paul Nutt in his book, Why Decisions Fail, premature commitments all too often lead to debacles — decisions gone spectacularly and publicly wrong. The process is fairly simple: 1) we have a problem; 2) a beguiling solution is proposed; 3) we jump on the solution with undue haste and without considering our options or searching for alternatives. After all, we have a solution, don’t we? Why bother looking for another one?

As we read Nutt’s book in my classes, I can tell that students are grasping the general concept intellectually. It’s clear — intellectually and academically — that you shouldn’t commit too soon. Step back, look around, ask questions, survey the possibilities — then make a decision.

That’s all well and good in the classroom but will my students actually be patient when the pressure is on and everyone wants to be a hero? I’m not so sure. So, I’ve been looking for ways to show students what it feels like to make a premature commitment. By experiencing the process — rather than just reading about it — I’m hoping to imprint something on them. When you’re under pressure and a crisis is looming, it’s hard to think clearly. It’s easier to remember an experience than it is to organize your thoughts and respond to a novel situation.

I’ve discovered a video that helps students make the connection. Actually, I’ve known about the video for some time but I used to use it for a different purpose. Then it dawned on me that the video provides a good demonstration of a premature commitment. So, I’m re-purposing the way I teach it. Perhaps that’s an example of mashup thinking.

The video requires you to concentrate your attention for about 90 seconds and count the number of times a specific action happens. Here’s what I’d like you to do: Watch the video twice. The first time, focus intently on the task at hand (the video will explain what to do). Count the number of times the specified action happens and record the number. There is one (and only one) correct answer. ¬†Then watch the video a second time and don’t bother to count. Just observe what goes on. Don’t read on until you’ve watched the video twice. You can find the video here.


Watch the video (twice) before proceeding


Did you miss anything the first time you watched the video? Did you notice it the second time? (I’m not going to give it away here but, if you find this confusing, send me an e-mail and I’ll explain it).

About two-thirds of the people who follow the instructions miss an important element of the video the first time they watch it. Perhaps the key phrase here is “people who follow the instructions”. Basically, I conned you into making a premature commitment. I convinced you that — to get the right answer — you needed to pay close attention to the action and count carefully. You decided that it was important to get the right answer, so you played by the rules I imposed. Because you played by the rules, you missed something important in the environment.

What’s the message here? It’s easy to get caught up in the situation. It’s easy to buy into the “rules” that a situation seems to impose on you. It’s easy to let other people rush you to judgment. It’s easy to con yourself. The next time you’re at work and a problem arises and everybody is rushing to find a solution, just ask yourself: “Am I missing the gorilla?”

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