Who’s Grover White? If you don’t know him, you really should meet him. He’s a great guy. But because we’ve changed his name — ever so slightly — we may have confused you. Grover is better known under a different brand name … but you would never know that if we haven’t used the brand name consistently.
Great brands deploy their names and symbols consistently. You know who they are because they never change what they call themselves. They minimize confusion and, by doing so, they maximize trust. And a brand is simply a name that you trust.
To find out who Grover White is, just watch the video.