We see as many as 3,000 marketing messages every day. We’re constantly bombarded with information, images, and icons. To protect ourselves, we instinctively build a set of filters. We simply don’t see some things because it’s impossible to see everything that’s
coming at us. So, how do you get a message through the filters? The first step in effective communication is to shrink the message to fit the space available. And, the fact is, there’s not a lot of space available in the average human brain. It’s filled up with trivia, to-do lists, anxieties, and wishes. It’s tough competition for your message. So, be creative but, above all, be brief. Now watch the video.