Strategy. Innovation. Brand.

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Featured Posts
Why would I want her to be annoyed?

Don't Argue In The Past Tense

Let’s say that Suellen and I have an argument and I notice that all the verbs are in the past tense. According to Aristotle, the verbs tell us that the argument is about blame. I may think it’s about who left the door unlocked or forgot to pay the mortgage. But it’s really about blame. Let’s also say that I win that argument. (This is very hypothetical). I’ve successfully pushed the blame away from ...

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No bail for you.

Are Machines Better Than Judges?

Police make about 10 million arrests every year in the United States. In many cases, a judge must then make a jail or bail decision. Should the person be jailed until the trial or can he or she be released on bail? The judge considers several factors and predicts how the person will behave. There are several relevant outcomes if the person is released: He or she will show up for trial and will not ...

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Where do you stand?

Segmenting The Body Politic

As a marketing executive, I’m accustomed to the process of segmenting markets. My software companies divided markets by company size, SIC code, geography, and installed software. By doing so, we could identify and communicate with companies that were most likely to buy our products and services. The Pew Research Center has done something similar with America’s body politic. Rather than two major political parties, Pew identifies eight different clusters of political thought and action: ...

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The government abandoned her!

The Dying Grandmother Gambit

I teach two classes at the University of Denver: Applied Critical Thinking and Persuasion Methods and Techniques. Sometimes I use the same teaching example for both classes. Take the dying grandmother gambit, for instance In this persuasive gambit, the speaker plays on our heartstrings by telling a very sad story about a dying grandmother (or some other close relative). The speaker aims to gain our agreement and encourages us to act. Notice that thinking ...

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Designing A Life — Fate and Gravity

Designing A Life -- Fate and Gravity

I was one of the taller kids in my high school class. I thought – and hoped – that I might use this size advantage to become a star basketball player. Alas, it was not to be. I had a bad case of what’s often called “white guy’s disease”. Simply put, I couldn’t jump. Though I was over six feet tall, I could barely touch the rim even with my mightiest leap. Van Jones would ...

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Finding A Balance In A Partisan World

Finding A Balance In A Partisan World

In my Persuasion class, I teach that the best way to disagree is to begin by agreeing. By acknowledging common ground – or common objectives – we show that we respect the other side, even if we disagree. This helps us build trust, which ultimately is the basis of all persuasion. In today’s world of hyper-partisanship and angry denunciations, how do we begin by agreeing? How do we find points of common interest? The ...

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The content on this website is divided into four areas: Strategy, Innovation, Brand, and Critical Thinking

  • Strategy — materials in this section focus on the definition of strategy, how to plan your strategy and achieve a consensus around it, and how to execute on your strategy.
  • Innovation — what is innovation and how does it differ from invention? How can you stimulate sustaining innovation? How can you spot a disruptive innovation and defend against it before it kills your business?
  • Brand — brand is in the eye of the beholder. You’ll need to communicate simple, consistent messages make the image crystal clear. You’ll also need to be persuasive. The materials in this section teach you all about it.
  • Critical Thinking – before you can improve your strategy and brand or stimulate innovation, you often need to improve your thinking. The materials in this section help you think about your thinking so you can improve it.
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