Strategy. Innovation. Brand.

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Finding A Balance In A Partisan World

Finding A Balance In A Partisan World

In my Persuasion class, I teach that the best way to disagree is to begin by agreeing. By acknowledging common ground – or common objectives – we show that we respect the other side, even if we disagree. This helps us build trust, which ultimately is the basis of all persuasion. In today’s world of hyper-partisanship and angry denunciations, how do we begin by agreeing? How do we find points of common interest? The ...

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How To Save Democracy

How To Save Democracy

Most historians would agree that the arts and sciences of persuasion – also known as rhetoric – originated with the Greeks approximately 2,500 years ago. Why there? Why not the Egyptians or the Phoenicians or the Chinese? And why then? What was going on in Greece that necessitated new rules for communication? The simple answer is a single word: democracy. The Greeks invented democracy. For the first time in the history of the world, ...

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We're not old. We're keenagers.

Keenagers -- The New Demographic

When Elliot was 12 years old, he and some buddies were racing around our house. I said, “Hey kids, lighten up a little bit.” Elliot looked at me sternly and said, “Dad, we’re not kids. We’re pre-teens!” Elliot wanted a demographic of his own. He didn’t want to be a “kid” anymore. At the opposite end of the age spectrum, I now feel a similar need. I now belong to a well established demographic defined ...

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Why Do Smarter People Live Longer?

Why Do Smarter People Live Longer?

A study published last week in the British Medical Journal states simply that, “Childhood intelligence was inversely associated with all major causes of death.” The study focused on some 65,000 men and women who took the Scottish Mental Survey in 1947 at age 11. Those students are now 79 years old and many of them have passed away. By and large, those who scored lower on the test in 1947 were more likely to ...

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Can we talk?

Arguing Without Anger

Red people and blue people are at it again. Neither side seems to accept that the other side consists of real people with real ideas that are worth listening to. Debate is out. Contempt is in. As a result, our nation is highly polarized.  To work our way out of the current stalemate, we need to listen closely and speak wisely. We need to debate effectively rather than arguing angrily. Here are some tips: It’s not ...

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Brain thickener

Tetris On The Brain

Remember Tetris? Originally released in Russia in 1984, it became the top selling video game of all time, with more than 495 million copies in circulation. It’s a simple game – different shaped tiles fall from the top of the screen and you arrange them in patterns at the bottom of the screen. It seems like a simple-minded time killer. It’s not rocket science. But it turns out to have some interesting effects on ...

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The content on this website is divided into four areas: Strategy, Innovation, Brand, and Critical Thinking

  • Strategy — materials in this section focus on the definition of strategy, how to plan your strategy and achieve a consensus around it, and how to execute on your strategy.
  • Innovation — what is innovation and how does it differ from invention? How can you stimulate sustaining innovation? How can you spot a disruptive innovation and defend against it before it kills your business?
  • Brand — brand is in the eye of the beholder. You’ll need to communicate simple, consistent messages make the image crystal clear. You’ll also need to be persuasive. The materials in this section teach you all about it.
  • Critical Thinking – before you can improve your strategy and brand or stimulate innovation, you often need to improve your thinking. The materials in this section help you think about your thinking so you can improve it.
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